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AMD back to their old tricks again?

AMD back to their old tricks again?

AMD recently released their brand-new RX 590 mid-tier Graphics Card. With budget conscious buyers directly in its sights, the 590 seems to have the right idea when it comes to balancing price and performance. But before you get too excited, let’s look a little deeper under the proverbial bonnet of this new card.

With the same 36 Compute Units, the same 2304 Stream Processors and the same 8 gigs of RAM, the 590’s specs look eerily familiar to that of its now cheaper older brother, the 580. With nothing more than a mild clock boost and an improved manufacturing process, 14 nm down to 12, the 590 seems to be looking like a bit of a fraud. Perhaps this wouldn’t be so bad if the RX 580 wasn’t also just a rebranded RX 480. Sigh, when will AMD learn that progress is more than just a new face plate and some minor tweaks here and there.

AMD’s continual use of the ‘rebrand’ tool, think back to their 200 and 300 series cards, just sets the stage for less and less hype over any next gen cards from AMD. Will Advanced Micro Devices, pull themselves together next year and rid themselves of the relaunch disease and release something new? I guess we will just have to wait and find out.