Apple has always been considered a Premium brand and their pricing scheme reflects this. Apples pricing problem has only become worse now that they are selling $2500 Phones, $10000 Laptops and $20000 Desktops.
For a period of time, people were willing to pay top dollar for a piece of premium technology from a brand they loved. This no longer seems to be the case. With Waning iPhone sales and the increased competition from alternative brands, Apple’s silver lining seems to be slowly wearing off.
Apple surely must be feeling the heat from the competition. Competitors are producing high quality devices for less than half the price than an iPhone. Will Apple ever realise that their pricing if too high? I guess we will never know.